CHALLENGE
High demand event with huge website traffic for the release of ticket sales. Cork City Council also needed to validate entries seamlessly on the day of the event to easily manage attendees and access areas.
RESULT
For this event, the first release of 15,000 tickets created 80,000 hits on our website and all tickets sold within 30 minutes. Because of the phenomenal demand, Cork GAA decided to put a further 5,000 tickets on sale, and these sold out in 3 minutes with 35,000 hits on our website.
Key Statistics
80,000
Website visitors with 15,000 tickets available
15,000
Tickets (first round) sold out in just 30 minutes.
5,000
“Throughout this process, the capacity of our website didn’t go through 50% and we can increase this capacity further if necessary” ~ Eventmaster
Key Feature
The free Eventmaster ticket scanning app allowed volunteers to easily validate all tickets on the day using their own phones. This allowed for seamless entry into the venue, easily allowed organisers to track capacity and entry rates as well as automatically blocking any duplicate or falsified tickets.
