More than just Tickets.
Build Your Club’s Fanbase, Boost Retail Revenue, and Own Your Data
Why Eventmaster?
Cost Neutral Structure
You can pass our small booking fee along to your customers as standard. With no sign up or set up charges this means you can use the platform at zero cost with all the benefits.
Membership Integration
Grow your community and loyalty with built in membership integration. This gives members early access to events and custom pricing as well as being a dynamic reveunue and reward tool.
Your Trusted Partner
You can always expect to get support for your events from a real person. As event organisers ourselves, we understand what’s important to you and making events a success.
The Results
Increase matchday and off-pitch revenue
Deepen fan insight with owned data and live analytics
Deliver season-long value from ticketing infrastructure
Seamless integration of ticketing, retail, and communication
Enable real-time campaign optimisation
Increase Revenues by over 22%
Grow your revenue and event database with built in promotion and engagement tools. This means you can fully optimise your events visibility and grow sales in one platform. On average, organisers with built in merchandise options increase revenues by at least 22%.
Merchandise
From pre-ordering food and drink, postage and even merchandise like t-shirts etc., Eventmaster makes it easy to grow revenue through built in additional purchases. These can be made when purchasing tickets and on the lead up to event day via Manage My Booking for ticket holders.
Scanning Solutions
Turn any smartphone into a powerful ticket scanner with the Eventmaster Scanning App – the perfect companion for managing event entry with speed and simplicity.
- Scan tickets with any smartphone
- Real-time cloud updates – syncs instantly across all devices
- Supports multiple entry points – perfect for large crowds and fast check-ins
- Easy to use – intuitive interface for quick staff training
Whether you’re hosting a packed stadium event or a local gathering, Eventmaster makes ticket validation seamless and stress-free.
Transform ticketing into a strategic growth engine.
Eventmaster empowers sports clubs to engage fans, increase revenue, and optimise operations through a full-lifecycle ticketing strategy that goes far beyond transactions.
Pre-Sale Campaigns
Build anticipation, generate cash flow, and reward loyalty.
Tactics & Features:
- VIP access for membership fan base
Tiered pricing for loyalty or early bird access
Countdown on tickets to create urgency
Bundled offers (e.g. ticket + club merchandise)
Marketing Integration:
Email campaigns targeting fan segments
Retargeted digital ads for past buyers
Engagement Boosters:
Entry into prize draws for early purchases
Matchday Strategy
Maximise attendance and drive secondary spend.
Platform Features:
Seamless mobile purchase experience
Add-ons at checkout (e.g. parking, refreshments)
Digital tickets integrated with Apple/Google Wallet
Retail Integration:
Pre-order club merchandise during checkout
Matchday bundles (ticket + scarf + drink)
Fan Engagement Tools:
Post-match highlight emails and exclusive offers
Real-time alerts via email
Post-Match Engagement
Keep fans connected and coming back.
Tactics:
Post-match surveys with reward incentives
Early access campaigns for next fixtures
Data Applications:
Segment fans by behaviour (casual vs. loyal)
Triggered offers based on past attendance
Post-Season Strategy
Retain supporters and drive renewals.
Retention Tools:
Season summary emails with fan-specific stats
Loyalty rewards for early renewals
Exclusive access to post-season content
Marketing Support:
Win-back campaigns for lapsed fans
Surveys to inform upcoming season strategy
Pre-Season Strategy
Build hype and grow your supporter base.
Execution Tactics:
Instalment payment options for season tickets
Refer-a-friend discount codes.
Early access to fixtures, kits, and training footage
Engagement Tools:
Fan-generated content campaigns
Geo-targeted paid media to reach new audiences with integrated Facebook pixel.
